Time is increasingly limited now. People prefer content they can consume in the shortest possible time. This is an essential and undeniable factor behind TikTok’s popularity. In fact, whenever people see this social media logo, they automatically know what it is, and what to expect. But to describe it simply, it’s a video-sharing app that has the ability to merge video clips about any topic and shares them with the consumers. Due to TikTok’s entertainment features, more and more people have continuously consumed video content from this platform. Because of this, many businesses have also shown their interest in making TikTok a tool to market their brands.
But regardless of the “why” of it all, brands have understood that TikTok is now an essential part of a successful social media strategy and embraced it. You should too. More TikTok likes and views bode well for your success and the trend of paid engagement has permeated on the platform as well. You can buy TikTok likes and views just the way you can buy likes and views on any other platform. However, to get more views on TikTok organically for organic growth, a personal, human touch is imperative and thus, we are going to discuss five ways you can ensure that you get more views on your TikTok videos.
1. Optimize your profile
Your profile represents who you are as a creator. Together with your profile picture, your “about” section, and the video thumbnails you have selected, your channel gives potential followers an insight into the kind of creator you are, as well as what to expect.
If you mostly create DIY videos, but your channel looks and feels like that of a musician, people who visit will turn away on their heels faster than you can say “hi”. Further, a clean and aesthetically pleasing profile invites followers just by looking good. I cannot count the number of times I have turned away from a channel on various platforms solely because it looked boring, irrelevant, or plain ugly.
Another important reason to optimize your profile is that you need to be searchable. If people know you by your name but you have included some bizarre sequence of characters on your TikTok name/username, your fans will not be able to find your profile. Hence, you should ensure the profile name is easy to remember by avoiding unfamiliar characters and symbols.
2. Understand how hashtags work
TikTok allows one hundred characters in the caption space. Would you like to waste it? Then do not include a single hashtag and watch as your video fails to get any views at all.
Popular TikTok hashtags allow you to be discovered and remain visible across the “discover” tab. Further, it connects your video and brings it to the attention of people who are most likely to find it entertaining. Thus, you must be clever with hashtags and keep a few tips in mind:
- Find trending hashtags using the “discover” tab.
- Stay away from totally generic and often overused hashtags. The most common ones of these are “#foryou”
- Experiment. Use either broad tags like #food, or specific ones like #chocochipicecream.
Moreover, you should ensure that the hashtags you use are specific and relevant to your target audience. That way, you can get more valuable views from the right people on the platform. If you want to run TikTok Ads, you should check the complete TikTok Ads Guide in 2022.
3. Include viral music in your videos
According to research, an important factor behind videos going viral is the inclusion of a popular song in them.
While creating an original TikTok content plan backed by your own audio is a great idea, do not overdo the “originality” factor. If you need to add a song, visit TikTok’s music library and use a trending, viral, and relevant song in your video to ensure that it gathers maximum views and popularity. It is a hundred percent possible that a song you find deafeningly ugly suits your work best and gets you the maximum Tiktok followers.
Balance your likes with what your fans like since if either of your hearts is not in the video, it will gain no attention at all.
4. Optimize your videos
One thing you should know is that the TikTok algorithm boosts and ranks those videos higher which are being played in full. Hence, if people scroll away from your video without watching it completely, it will affect its popularity negatively.
You should hook your users within the first second of your video. Do not wait more than two seconds to set up a premise that they cannot let go because swiping or scrolling away is blazingly fast on modern smartphones. This means how you edit your TikTok videos is increasingly important. That’s why it can be very helpful to use professional video editing companies such as Ball Media Innovations, to get the best video editing quality. As well, free video editing services like Video Candy can be an advantage.
Target the curiosity and love for suspense that plagues all human beings and cash in on it so that you receive maximum engagement and popularity. You can also use CRM software to manage and control your engagement, then convert your leads.
Remember as well, that transcribing the video to have a text overlay can be very important as well. Services like Transcriberry offer the ability to transcribe audio and video to text easily.
Lastly, don’t forget to post your videos at the right time to entice more viewers. If you post a video when your followers aren’t around to see it, you’ll be less likely to get the views you need. So, determine when your target audience is actively using the app before dropping your latest video.
This is the most important and perhaps the most difficult task of your social media game. With time, as you post an increasing amount of interactive content, you will notice that the sweet taste of popularity is scattered across some of them, while some remain buried in the crowd.
Use that knowledge and the insights from TikTok. It will help you understand the type of content that works best and receives maximum traction. For example, if you want your SaaS business to be more visible on TikTok, you need to know the appropriate content to obtain more views and attract your target audience. Further, researching your audience can help you come up with content that suits them best. This research can include the age group they belong to, the gender they identify themselves with, etc.
These insights or analytics are only available in TikTok’s pro accounts, and you should change your account type to “pro” once you have achieved a large enough following. As well, at this higher level you may want to consider TikTok ads as well. It can be very useful to use the ability to analyze other people’s profiles using free tools that expand TikTok analytics.
Yet if you still think your SaaS business needs professional assistance for your TikTok-related research, you may consider working with experienced marketers, data specialists, and strategists from Journeyengine and other marketing agencies. They can use their research to help your business build a sales funnel on TikTok and other digital platforms. Consequently, you can create valuable TikTok videos that attract more viewers and improve your business’s online presence and conversion rates.
6. Add TikTok videos on your store’s website
Here’s a bonus tip for you to get more views on TikTok!
If you are using a business TikTok account and running a Shopify store, this can be your lucky day. You can easily get attention from your customers and turn them into your followers when you embed TikTok videos on Shopify sites of yours.
To do that, you can use the Socialwidget app to add TikTok feeds as widgets to your Shopify website with pre-made layouts. This is an application from Socialhead that allows you to build your community and social proof for your online store. Additionally, you can view reports of the widget to see how many viewers you’ve got.
If you are using Tiktok for your business profile, then it is very tricky to manage all your social media handles as it requires skill and good knowledge. You can try some of the best social media management companies to get the best results and manage your social media handles effectively. Social media engagement is a tricky game and without a few tricks and hacks to give you an edge, one can get lost in the crowd. Thus, if you have tips to share apart from what we have mentioned, let everyone know through the comments box below and share this post with all your TikTok-savvy friends.
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